Latitude Pay

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Scope

In response to the rapidly evolving landscape of e-commerce and Buy Now, Pay Later services, Latitude Financial Services, a prominent player in Australia, sought to expand their customer base and cater to a wider age group. 

Their goal was to seamlessly integrate their flagship products LatitudePay, Genoapay, and Latitude Plus with popular e-commerce platforms, offering customers a frictionless online and in-store experience. The platform has successfully reached over 500,000 customers in Australia and New Zealand

What we did

  • Integration with Popular E-commerce Platforms

  • Image API Implementation

  • Dedicated Cloud Hosting & Security

  • CI/CD Implementation for Woocommerce & Magento

  • Enabled LatitudePay and Genoapay Banners

  • Price Point Breakdown

  • Latitude Pay On Side Messaging Feature

  • Custom Scripting for Lpay Snippets and Banners

Outcome

The integration of LatitudePay, Genoapay, and LatitudePlus into multiple e-commerce platforms led to a substantial expansion of Latitude's merchant base. This resulted in higher transaction volumes and increased revenue. The introduction of dynamic price breakdown snippets significantly improved the user experience, leading to higher customer satisfaction, trust, and conversion rates. The implementation of CI/CD processes enhanced agility, allowing LatitudePay to swiftly adapt to market demands and evolving customer needs.

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